> Beyond the 4Cs: Pursuit of Absolute Beauty — Diamond & Platinum eShop
Beyond the 4Cs: Pursuit of Absolute Beauty

Beyond the 4Cs: Pursuit of Absolute Beauty

“Forevermark Goes Beyond The Standard 4Cs To Individually Select Only The Most Beautiful Diamonds.”

To standardize descriptions of every diamond’s characteristics, a language, known as the ‘Four Cs’, was developed. Originally inspired in 1939 by De Beers assortment to classify rough diamonds, this language is now universally spoken in the diamond world. Each of the Four Cs describes a diamond’s specific characteristics – it’s Cut, Colour, Clarity and Carat weight. The combination of these four elements gives a diamond its unique personality and forms a basis for its valuation. It takes true expertise to craft each diamond that nature creates, each with its own combination if the 4Cs.




Cut refers to the shape of the diamond. Cut is also the factor most involved in the sparkle of a polished diamond. Cut is expressed in terms of the brilliance, fire and scintillation of a diamond. To maximise sparkle, a diamond must be cut to very specific parameters of angle and dimension with a strict attention to the polished finish of the diamond.

Each Forevermark diamond must achieve a very good or excellent cut standard.




Naturally-occurring features – known as inclusions – provide a special fingerprint within the diamond. Clarity measures the diamond’s purity. It refers to how free a diamond is from these tiny blemishes and inclusions.

Forevermark diamonds are available from flawless to SI2.




Diamonds occur naturally in all colours of the rainbow. Generally, the rarest diamonds exhibit no colour at all (apart from fancy colours). Polished diamonds are graded for minute variationsin depths of colour, from ‘colourless’ to ‘light yellow’ and ‘light brown’. This is universally known as the d(exceptional white) to z (tinted colour) colour scale.

Forevermark inscribes diamonds from D to L colour as well as all fancy colours.



Carat is a measure of weight. One carat (1 ct) equals 0.20 Grams an d is divided into 100 points (half a carat – 0.50 ct – diamond can be describes as a 50 points diamond).

Forevermark diamonds are available in 0.14 Carat and larger.


The 4Cs are only a small, but nevertheless crucial part of the story in Forevermark. Find out more about this exclusive brand from Diamond & Platinum, now available exclusively online for hassle free shopping experience, delivered right to your doorstep at Diamond & Platinum Eshop. 

Enjoy RM30 off on your first purchase!

Learn more about Forevermark's commitment to ensure that each diamond is Beautiful, Rare and Responsibly Sourced via Forevermark Website. 


Previous article 5 Ways to Make Her Smile This Valentine’s Day
Next article Forevermark, The Beauty Within
Spin to win Spinner icon